A phone for every lifestyle

IN line with the company’s new consumer segmentation model, Samsung Electronics has introduced an all-encompassing line-up of new phones that showcase a mobile phone for every lifestyle.

"Samsung has complemented its technology and design with in-depth research into the evolving consumer needs," said Alex Wong, director of sales and marketing, Mobile Phone Marketing, Samsung Malaysia Electronics (SME) Sdn Bhd.

"We will embed ourselves into the latest consumer trends and preferences to deliver innovative products tailored for different segments, as we strive to further increase our market share and strengthen our industry position."

Samsung’s new consumer segmentation model comprises six categories – style, multimedia, infotainment, business, connected and essential.

It is devised based on extensive research into the attitudes, lifestyles and design preferences of 20,000 end-users across five continents and 25 countries.

The latest mobile phones tailored to each category are as follows:

» Style: Samsung Soul

‘The Sprit of Ultra’ and the latest and final addition to Samsung’s premium Ultra Edition line-up, the Samsung Soul represents the perfect blend of design and features, boasting HSDPA connectivity and a five-mega-pixel camera in a 12.99mm thin body.

» Multimedia: SGH-F400

Samsung’s SGH-F400 music phone offers superior sound quality with ICEpower® digital power amplifier technology by Bang & Olufsen, as well as impressive hi-fi loud speakers below its unique dual-slider.


» Infotainment: SGH-G810

Incorporating the best of performance and entertainment features, the five-mega-pixel SGH-G810 (top) with Symbian v9.2 operating system features WiFi connectivity and comes pre-loaded with GPS navigation, geotagging, Google search, Map and Gmail software.

» Business: SGH-i780

Samsung’s SGH-i780 smartphone (right) features a full QWERTY keyboard and full touch-screen, and is a Window Mobile 6.0 pocket PC device with push email and GPS capabilities, an optical joystick, two-mega-pixel camera and HSDPA technology.



» Connected: SGH-M620

Featuring a large 1.9-inch TFT LCD screen, Samsung’s SGH-M620 (right) offers camera and video recording, FM radio and music player functions. It also supports up to 2GB Micro SD.

» Essential: SGH-B200

Samsung’s SGH-B200 provides FM radio recording capability where users can set recordings as ringtones. The model also features a unique mobile tracker function that enables users to track down their phones in the event that they are lost or stolen.

Besides the SGH-i780 smartphone which is available now, all the other models will be introduced in May this year.

Samsung is also looking to penetrate the touchscreen category with a range of touchscreen phones featuring cutting-edge functionalities.

This is led by the SGH-F480, which incorporates a 2.8-inch Full Touch LCD, five-mega-pixel camera, FM radio as well as HSDPA and mobile blogging capabilities.