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Monday 29 September 2008

The DIGIC III advantage



Better zoom, faster response time and more creative options: that's what two new Canon cameras - the IXUS 950 IS and the Powershot S5 IS - offer users.

Both cameras, with features found only in Canon's professional cameras, have 4X and 12X optical zoom respectively, with Image Stabiliser (IS) to overcome blurring and also shaking when shooting pictures from a distance.


Both cameras are powered by Canon's DIGIC III processor, delivering unprecedented levels of speed, responsiveness and image quality. The processor also allows face detection which finds a suitable focus point for up to nine faces in the frame when the shutter button is pressed mid-way.

The DIGIC III also controls exposure and flash to ensure proper illumination of both overall scene and faces for sharper images, in-camera red-eye correction and elimination of darkened and overexposed faces.

The Canon IXUS 950 IS digital camera integrates an Intelligent Scene Analysis based on Photographic Space (iSAPS), a scene-recognition technology to estimate the distance from the camera to the subject based on the lens focal length, zoom position and surrounding brightness, and then adds parameters based on photographs taken previously.

The iSAPS works with the fast DIGIC Image Processor to enhance focus speed, accuracy, exposure and also white balance using an internal database of thousands of different photos.

The camera features a 2.5-inch scratch-resistant PureColor LCD screen with anti-reflective coating that enhances colour tones by 30% for true-to-life playback viewing.

Eighteen shooting modes are included such as the new Creative Light Effect mode, which utilises the Image Stabiliser and a longer exposure to create user-selectable shapes, for example, stars, hearts and flowers and around points of light in the background of night scenes.

There is also the Time Lapse movie mode, which enables image capturing at one-second and two-second intervals over two hours and can be condensed, accelerated and played back to a smooth eight or four minutes, suitable for changing scenes taking place over a long duration.

The second camera, the Canon Powershot S5 IS, possesses many professional functions such as grade optics, and extensive movie and photo functions.

It features professional lenses with advanced technologies such as the f2.7 to f3.5, 36-432mm Ultra Low Dispersion lens and an Ultra Sonic Motor (USM) to ensure true colour reproduction as well as sharp definition and rapid response when zooming.

The camera even allows detailed macro photography with the Super Macro mode with 0cm shooting distance and optional Close Up Lens 500D (58mm).

To extend the camera's zoom range, the Safety zoom can be used without interpolation that can affect the image quality.

The Powershot S5 IS also offers Safety FE that automatically reduces the aperture to avoid subjects reflecting too much flash and Safety MF to perform minor adjustments when focusing manually.

It also has the new Continuous Shooting Auto Focus feature, which allows it to keep moving subjects in focus while shooting at 1.5 frames per second (fps).

As opposed to the Canon's IXUS 950 IS, the Powershot S5 IS has an expanded selection of 22 shooting modes that include Aperture Priority, Shutter Speed Priority and user-defined Custom mode to expand users' creative options.

A dedicated movie button allows users to switch from capturing images to movies swiftly while the Long Play mode increases recording time for Video Graphics Array (VGA) quality movies at 30fps frame rate.

The Photo In Movie function enables the capture of photos during movie recording.

The Powershot S5 IS is compatible with a complete range of optional accessories.

The IXUS 950 IS retails at RM1,499 and the Powershot S5 IS at RM1,699.

Both cameras come with a one-year warranty

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