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Saturday 27 September 2008

Netgear gearing up for more action



Managing the IT network and giving centralised access to multiple network clients is pivotal in this day and age but the hardware that is needed to do this properly isn’t cheap.

However, you need these facilities to help run a business and many small and medium enterprises (SMEs) often turn to companies like Netgear to fulfil their IT requirements.


Netgear (which has its headquarters in Santa Clara, California) designs technologically advanced, branded networking solutions to fulfil the specific needs of SMEs and home users.

The company’s product line enables users to share Internet access, peripherals, files, digital multimedia content and applications among multiple personal computer users and other Internet-enabled devices.

Ben Chua, the newly-appointed regional country manager for Netgear Inc, admits that the company is not the industry leader in Malaysia at the moment but it still has a strong enough presence here.

Chua’s portfolio covers the markets of Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Based in Singapore, Chua has 15 years of industry experience, having previously held managerial positions at Aztech Systems, SMC Netwoks and Compex System.

His job is to increase Netgear’s market share and leading key products as well as revenue initiatives in these countries.

Chua said that Netgear provides hardware, network features, wireless access points, firewall and Internet service.

"For Network-attached Storage (NAS) products, it is technically for storage purposes. It can be for any kind of business," said Chua.

Netgear is still a relatively new player in Malaysia, having only made its presence felt around 2003. However, due to rules and regulations in Malaysia, some of their products are not available here.

"Although there are strong competitors, in terms of products and pricing, we are confident that we can overcome them," said Chua in regards to competition from the bigger players in the market.

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